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Plan and Test

With i4C™, you can plan your marketing initiatives with more advanced predictive and what-if scenarios.

i4C™ can help you:

  • Build hypothetical scenarios for new marketing activities
  • Predict the outcomes
  • Evaluate the ROI
  • Select your best targets, best timing, best media...

i4C™ gives you the ablitiy to create and evaluate “What-if” scenarios while planning a new marketing initiative. Users can view the impact on the expected ROI by changing one or many dimensions of their marketing mix.


Find out more about i4C™ Advantage by clicking on each part of the process below:



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