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Analysis

With i4C™, you can centralize, view and analyze all the information required to make good decisions.

i4C™ greatly reduces the time spent on analysis by centralizing all marketing activity data in one place and providing an interface to query and analyze your data - both as you prepare for a new marketing activity or as you analyze completed activities.

You can analyze your customer base as a whole, or analyze a particular marketing activity.

With i4C you can explore your customers’ profiles, their preferences in terms of media, the impact of your offer(s) on their behaviour, the ideal marketing mix for a given product/service...and other answers which, together, provide you with a 360-degree view of your customers.

 

Find out more about i4C™ Advantage by clicking on each part of the process below:

 

 

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