English   |   Français


With i4C™, you can centralize, view and analyze all the information required to make good decisions.

i4C™ greatly reduces the time spent on analysis by centralizing all marketing activity data in one place and providing an interface to query and analyze your data - both as you prepare for a new marketing activity or as you analyze completed activities.

You can analyze your customer base as a whole, or analyze a particular marketing activity.

With i4C you can explore your customers’ profiles, their preferences in terms of media, the impact of your offer(s) on their behaviour, the ideal marketing mix for a given product/service...and other answers which, together, provide you with a 360-degree view of your customers.


Find out more about i4C™ Advantage by clicking on each part of the process below:



Request a

View how you can improve your marketing activities and increase your ROI.

For all inquiries
call 514.830.4078

You need to learn more
about our solutions
and services?

Not registered with M4BI yet?