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i4C™ (Intelligence for Customers) is a marketing intelligence platform that provides decision-makers with quantitative insights on how your marketing initiatives impact the market / consumers.

i4C™ measures, evaluates and predicts the impact of marketing activities, increases the accuracy and reliability of predicted results and significantly reduces uncertainty. It does this by looking at 6 data dimensions: Who, What, Where, When, Why and How and allows the user to vary any dimension and instantly see the impact on ROI, response rates, sales...

There are different i4C™ solutions available, contact us for more details.



The primary focus of M4BI's consulting services is to measure i.e. develop quantitative and qualitative analysis capabilities to enhance your abilities to understand and impact the market.

M4BI will help you organize, manage and analyze the data that you have and find the data you need to create a true ‘’intelligence’’ base for all you corporate and marketing decisions.

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