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Find new ways of reaching your non-responders and transform them into customers.

Campaign analysis, at the simplest level, deals with who responded to your offer, your message, your media...basically, who is interested in what you have to offer. But looking to your non-responding consumers can be equally eye-opening. We help you find those potential customers who could benefit from your product or service but who are not currently responding to your marketing efforts.

You can analyze your non-responding customers through a variety of dimensions to assess whether you can motivate them to respond in the future by altering one (or more) elements of your marketing mix. Analyze their past behaviour - when DID they last respond, and why - and build campaign scenarios around your answers. Your expected ROI for this group will show when you've selected the marketing mix that can best increase the probability of response from these customers.

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