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Optimize your marketing activities and budget by evaluating different campaign strategies through "what-if" scenario-building and impact on expected ROI.

Designing a marketing activity requires a certain amount of decision making and a lot of confidence about those decisions. An experienced marketer can often rely on their past events and, using their instinct, probably produce an event that will score well for the company. But - could they have made a different decision and have had an even better outcome? What if they had used an alternate channel for one of their targeted groups? What if they had targeted by behaviour versus geography? Or both?

True scenario testing helps support decision-making and may help uncover new combinations of the marketing mix that can greatly improve the ROI of the activity.

With i4C™ you can build hypothetical campaign scenarios yield an expected ROI for the campaign... Learn more

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